Are consumers willing to pay for circular products? The role of recycled and second-hand attributes, messaging, and third-party certification
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DOI: 10.1016/j.resconrec.2021.105888
Abstract: Abstract While prior research suggests that consumers are willing to pay higher prices for products with environmentally friendly attributes, this relationship may not apply to “circular economy” products because of their perceived quality issues. The… read more here.
Keywords: third party; willing pay; consumers willing; pay circular ... See more keywords