Determinants of Muslims’ willingness to pay for halal certified food
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DOI: 10.1108/jima-02-2018-0043
Abstract: Purpose This study aims to investigate the factors that motivate Muslim consumers to pay for halal-certified food. Design/methodology/approach Data were collected through a survey of 272 Muslim consumers in Malaysia. The data were analyzed using… read more here.
Keywords: pay halal; halal certified; willingness pay; halal ... See more keywords