Brand jealousy and willingness to pay premium: The mediating role of materialism
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Brand Management"
DOI: 10.1057/s41262-016-0016-2
Abstract: In recent years, there has been an emerging literature with regard to brand jealousy and its impact on consumer–brand interactions. This research attempts to explain how brand jealousy influences the motivation of consumers to pay… read more here.
Keywords: brand jealousy; brand; pay premium; willingness pay ... See more keywords
Perceived benefits and willingness to pay premium for luxury experiences: exploring perceived authenticity as a mediator
Sign Up to like & getrecommendations! Published in 2021 at "Tourism recreation research"
DOI: 10.1080/02508281.2021.1877433
Abstract: The majority of the studies on luxury brands have focused on examining the determinants of customers’ positive behaviour and identified the crucial role of authentic experiences. Although customers... read more here.
Keywords: pay premium; premium luxury; willingness pay; luxury experiences ... See more keywords
Why millennials of smart city are willing to pay premium for toxic-free food products: social media perspective
Sign Up to like & getrecommendations! Published in 2023 at "British Food Journal"
DOI: 10.1108/bfj-07-2022-0649
Abstract: PurposeThis study aims to investigate the smart city millennials’ willingness to pay a premium (WTP) toward toxic-free food products (TFPs). Specifically, it explores the role of social media and environmental concern (EC), using the theory… read more here.
Keywords: smart city; pay premium; social media;
Modelling the predictors of consumers’ willingness to pay premium price for sustainable products
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Asia Business Studies"
DOI: 10.1108/jabs-03-2020-0099
Abstract: Purpose The purpose of this paper is to increase existing knowledge of consumers’ sustainable products via converging and testing social identity and value-belief-norm theory used in sustainable behaviour literature. More specifically, the present paper incorporated… read more here.
Keywords: premium price; consumers willingness; sustainability; sustainable products ... See more keywords
How different advertising appeals (green vs. non-green) impact consumers' willingness to pay a premium for green agricultural products
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.991525
Abstract: Green food has exceptional impacts in addressing food safety and environmental challenges. However, consumers' perception of green food is not substantial, which results in a decline in consumption intention. Since advertising appeals can play a… read more here.
Keywords: agricultural products; pay premium; willingness pay; advertising ... See more keywords
Environmental Behavior Spillover or Public Information Induction: Consumers’ Intention to Pay a Premium for Rice Grown with Green Manure as Crop Fertilizer
Sign Up to like & getrecommendations! Published in 2021 at "Foods"
DOI: 10.3390/foods10061285
Abstract: Nowadays, there is a growing interest in pro-environmental foods produced by pro-environmental practices. However, consumers’ payment motivations towards such foods are currently poorly understood. This manuscript provided a critical investigation of Chinese consumers’ intention to… read more here.
Keywords: information; rice grown; pay premium; public information ... See more keywords
)
Why and When Does the Gender Gap Reverse? Diversity Goals and the Pay Premium for High Potential Women
Sign Up to like & getrecommendations! Published in 2017 at "Academy of Management Journal"
DOI: 10.5465/amj.2015.0195
Abstract: Abundant research has documented a gender pay gap; women earn less than men, all else being equal. Against the backdrop of an overall female penalty, we propose that the widespread adoption of dive... read more here.
Keywords: goals pay; diversity goals; pay premium; gap reverse ... See more keywords