User preferences and willingness to pay for in-vehicle assistance
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DOI: 10.1007/s12525-019-00330-5
Abstract: As consumers’ demand for interconnectivity and infotainment grows continuously, car manufacturers face the challenge of developing more sophisticated, user appealing and economically viable in-vehicle infotainment assistants while staying within the boundaries of their limited resources.… read more here.
Keywords: assistance; pay vehicle; preferences willingness; vehicle ... See more keywords