A comparison of two multivariate analysis methods for segmenting users of alternative payment means
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DOI: 10.1108/ijbm-10-2016-0157
Abstract: Purpose Alternative payment means have been expanding rapidly in recent years. The need to identify segments of customers that are targetable for both financial and nonfinancial institutions is growing. This study uses two different methods,… read more here.
Keywords: alternative payment; analysis; payment means; discriminant analysis ... See more keywords