Persuasion profiles to promote pedestrianism: Effective targeting of active travel messages
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DOI: 10.1016/j.tbs.2020.04.004
Abstract: Abstract This study recommends novel strategies for tailoring messages to encourage walking, for use in travel planning, Mobility as a Service platforms and other apps which promote sustainable transport behaviour. We suggest strategies based on… read more here.
Keywords: persuasion profiles; profiles promote; effective targeting; pedestrianism effective ... See more keywords