Why Do Young People Multitask With Multiple Media? Explicating the Relationships Among Sensation Seeking, Needs, and Media Multitasking Behavior
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DOI: 10.1080/15213269.2016.1247717
Abstract: This study investigates the reason that young people multitask with multiple media. This study extends uses and gratification (U&G) theory by adding arousal theory to explain the mediated relationships among sensation seeking, needs for media… read more here.
Keywords: needs media; media multitasking; sensation seeking; people multitask ... See more keywords