Can perceived coolness enhance memorable customer experience? The role of customer engagement
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DOI: 10.1108/ijchm-08-2022-1031
Abstract: Purpose Memorable customer experience (MCE) is a key factor affecting customer loyalty and revisit intention. Hospitality managers must identify factors that create MCEs. This study aims to investigate relationships among perceived coolness, customer engagement and… read more here.
Keywords: perceived coolness; customer engagement; customer; mce ... See more keywords