The effects of perceived deceptiveness and pressure on consumer donation: a mixed-methods study
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DOI: 10.1108/srj-05-2018-0114
Abstract: Purpose This paper aims to use a negative perspective to investigate the effects of perceived deceptiveness and pressure on consumer donation and their underlying mechanisms in the context of asking for donations. Design/methodology/approach Study 1… read more here.
Keywords: perceived deceptiveness; donation; consumer donation; pressure ... See more keywords