How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality
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DOI: 10.1007/s10551-015-2985-6
Abstract: In the past few decades, a growth in ethical consumerism has led brands to increasingly develop conscientiousness and depict ethical image at a corporate level. However, most of the research studying business ethics in the… read more here.
Keywords: affective commitment; loyalty; perceived ethicality; customer ... See more keywords
A Study of Perceived Ethicality of Low Corporate Effective Tax Rates
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DOI: 10.2308/acch-51935
Abstract: SYNOPSIS: U.S. corporations have the ability to avoid paying domestic taxes to achieve an effective tax rate that is much lower than the statutory federal tax rate. This study evaluates the extent that individuals differ… read more here.
Keywords: tax; tax rate; perceived ethicality; tax rates ... See more keywords