Articles with "perceived global" as a keyword



Does digitalization create or reduce perceived global value?

Sign Up to like & get
recommendations!
Published in 2018 at "Journal of Consumer Marketing"

DOI: 10.1108/jcm-09-2017-2370

Abstract: Purpose The internet has made it possible to diffuse totally digitized products on a very large scale. The newspaper business is one of the sectors that has been most affected by this technological revolution. Given… read more here.

Keywords: value; effect; perceived global; global value ... See more keywords