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Published in 2018 at "Journal of Consumer Marketing"
DOI: 10.1108/jcm-09-2017-2370
Abstract: Purpose The internet has made it possible to diffuse totally digitized products on a very large scale. The newspaper business is one of the sectors that has been most affected by this technological revolution. Given…
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Keywords:
value;
effect;
perceived global;
global value ... See more keywords