The Moderating Role of Perceived Interactivity in the Relationship Between Online Customer Experience and Behavioral Intentions to Use Parenting Apps for Taiwanese Preschool Parents
Sign Up to like & getrecommendations! Published in 2022 at "SAGE Open"
DOI: 10.1177/21582440221082136
Abstract: Preschool parents’ attitudes toward the online experience and their behavioral intentions to use parenting apps are influenced by their perceptions of social interactions and their mobile engagement with these apps. There have been few studies… read more here.
Keywords: perceived interactivity; intentions use; behavioral intentions; experience ... See more keywords
Consumer Behavior in the Post-COVID-19 Era: The Impact of Perceived Interactivity on Behavioral Intention in the Context of Virtual Conferences
Sign Up to like & getrecommendations! Published in 2023 at "Sustainability"
DOI: 10.3390/su15118600
Abstract: This study investigated the impact of perceived interactivity on behavioral intention in the context of virtual conferences in the post-COVID-19 era. With academic conferences moving exclusively online due to the pandemic, there is a gap… read more here.
Keywords: perceived interactivity; interactivity behavioral; behavioral intention; impact perceived ... See more keywords