The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping
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DOI: 10.1108/apjml-08-2021-0564
Abstract: PurposeNowadays, more and more Chinese consumers purchase luxury goods on live streaming platforms. However, the existing literature rarely focuses on this emerging phenomenon. This article attempts to construct a theoretical model based on the perceived… read more here.
Keywords: customer engagement; perceived luxury; value; luxury ... See more keywords