The Magnitude of Change Effect in Store Remodeling
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DOI: 10.1016/j.jretai.2017.08.003
Abstract: While store remodeling can increase customer sales, not all remodeling efforts are successful. In this study, two treatment stores from a large national retailer are matched with control stores in a field experiment. Even though… read more here.
Keywords: perceived magnitude; store remodeling; change effect; magnitude change ... See more keywords
Modulation of perception by emotion: Altered sensitivity and perceived magnitude of negatively valenced stimuli
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DOI: 10.3758/s13414-025-03110-w
Abstract: Emotional modulation of visual processing is observed across various domains of perception. We examined whether these modulations affect perceptual sensitivity, the perceived magnitude (biases) of visual stimuli, or both. We asked participants to reproduce the… read more here.
Keywords: negatively valenced; perceived magnitude; perception; sensitivity perceived ... See more keywords