Trust in social media brands and perceived media values: A survey study in China
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DOI: 10.1016/j.chb.2021.107024
Abstract: Abstract Chinese social media platforms such as WeChat, TikTok (Douyin in Chinese), and Weibo have become increasingly popular, attracting large amounts of loyal users in and outside of China. Borrowing theories on brand trust and… read more here.
Keywords: social media; trust social; media values; value ... See more keywords
The influence of perceived media richness of marketing channels on online channel usage
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DOI: 10.1108/bjm-04-2017-0127
Abstract: The purpose of this paper is to identify the differences in the perceived media richness of three marketing channels by different consumer generations as well as to indicate the importance of the perceived media richness… read more here.
Keywords: marketing channels; media richness; channel; marketing ... See more keywords
Influence of Perceived Media Support on Negative Experiences of LGBTQ+ Individuals
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DOI: 10.1177/09760911231159822
Abstract: Few studies have scrutinized the use of popular media as a practical tool for reducing homophobia and providing services for LGBTQ+ people. This survey study sought to gauge the association of LGBTQ+ individuals’ subjective judgment… read more here.
Keywords: perceived media; transgender people; lgbtq individuals; identity ... See more keywords