When Is Congruency Helpful? Interactive Effects of Frame, Motivational Orientation, and Perceived Message Quality on Fruit and Vegetable Consumption
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Health Communication"
DOI: 10.1080/10810730.2017.1382614
Abstract: Health messages framed to be congruent with people’s motivational orientation have been shown to be generally effective in promoting health behavior change, but some inconsistencies have been found. This study tested whether the perceived quality… read more here.
Keywords: quality; congruency; message; perceived message ... See more keywords
Perceived Message Effectiveness of the Meatless Monday Campaign: An Experiment with US Adults
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DOI: 10.2105/ajph.2022.306766
Abstract: Given the negative health and environmental impacts of red meat consumption, reducing red meat intake in the U.S. is important for both human and planetary well-being. To experimentally evaluate the impact of health-focused and environment-focused… read more here.
Keywords: meatless; monday campaign; message effectiveness; meatless monday ... See more keywords