Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour?
Sign Up to like & getrecommendations! Published in 2017 at "Global Business Review"
DOI: 10.1177/0972150917693155
Abstract: This study’s main objective is to explore the antecedents of consumer switching behaviour in the context of mobile industry. At the same time, this study gives a closer focus on the roles that brand personality… read more here.
Keywords: switching behaviour; perceived product; product quality; brand ... See more keywords
Role of Extrinsic Cues in the Formation of Quality Perceptions
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.913836
Abstract: Examining the quality perceptions of consumers has often been recommended as an international research paradigm. This study is grounded in the Pakistani consumer market to evaluate the impact of food packaging cues on perceived product… read more here.
Keywords: quality perceptions; quality; consumer; product ... See more keywords