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   Articles with "perceived product" as a keyword



Instagram’s luxury alchemy: unveiling influencer sorcery in elevating perceived product quality for high-end brands

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recommendations! Published in 2025 at "EuroMed Journal of Business"

DOI: 10.1108/emjb-08-2024-0197

Abstract: PurposeThis study investigates the influences of brands, sources and congruence on perceived product quality, as well as the role of content creator types in Instagram influencer marketing for luxury brands.Design/methodology/approachThe samples consisted of Instagram users… read more here.

Keywords: perceived product; product; luxury; content creator ... See more keywords

Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour?

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recommendations! Published in 2017 at "Global Business Review"

DOI: 10.1177/0972150917693155

Abstract: This study’s main objective is to explore the antecedents of consumer switching behaviour in the context of mobile industry. At the same time, this study gives a closer focus on the roles that brand personality… read more here.

Keywords: switching behaviour; perceived product; product quality; brand ... See more keywords

Beauty of symmetry ‐ The impact of logo symmetry on perceived product quality

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recommendations! Published in 2025 at "PLOS ONE"

DOI: 10.1371/journal.pone.0317229

Abstract: In an era of intense brand competition, a successful logo can effectively boost consumer awareness of a company. However, existing research has not thoroughly examined the aspect of symmetry in logo design. Addressing this gap,… read more here.

Keywords: perceived product; product; impact logo; symmetry ... See more keywords

Role of Extrinsic Cues in the Formation of Quality Perceptions

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recommendations! Published in 2022 at "Frontiers in Psychology"

DOI: 10.3389/fpsyg.2022.913836

Abstract: Examining the quality perceptions of consumers has often been recommended as an international research paradigm. This study is grounded in the Pakistani consumer market to evaluate the impact of food packaging cues on perceived product… read more here.

Keywords: quality perceptions; quality; consumer; product ... See more keywords