Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness.
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DOI: 10.1080/10410236.2023.2207283
Abstract: To help solve the diabetes problem in Singapore, we developed humorous and fearful public service announcements (PSAs) based on popular Internet memes and investigated how the emotions derived from PSAs affect Singaporean millennials' perceptions of… read more here.
Keywords: perceived psa; internet; psa effectiveness; perceived emotion ... See more keywords