Articles with "perceived purchasing" as a keyword



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Other People’s Money: Money’s Perceived Purchasing Power Is Smaller for Others Than for the Self

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Published in 2018 at "Journal of Consumer Research"

DOI: 10.1093/jcr/ucx119

Abstract: Nine studies find that people believe their money has greater purchasing power than the same quantity of others’ money. Using a variety of products from socks to clocks to chocolates, we found that participants thought… read more here.

Keywords: psychological distance; perceived purchasing; money; purchasing power ... See more keywords