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Published in 2020 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-08-2019-0475
Abstract: PurposeThe purpose of this paper is to examine a proposed model of location-based advertising (LBA) effectiveness upon the influence of integrative perceived values on consumers' attitude and behavioral responses in the immaturity of LBA in…
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Keywords:
behavioral responses;
perceived values;
location based;
based advertising ... See more keywords
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Published in 2018 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-11-2017-0301
Abstract: Purpose The purpose of this paper is to discuss and test the direct and indirect effects of utilitarian, hedonic and social values integrated into the theory of planned behaviour (TPB) to achieve a deeper understanding…
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Keywords:
perceived values;
adopt mobile;
intention adopt;
vietnamese consumers ... See more keywords
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Published in 2022 at "Proceedings of the ACM on Human-Computer Interaction"
DOI: 10.1145/3534519
Abstract: Web configurators are increasingly used to support mass customisation of all sorts of products and services. As these business-critical applications become more and more widespread, users with different profiles and expectations, as well as increasingly…
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Keywords:
survey;
perceived values;
expectations users;
users web ... See more keywords
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Published in 2021 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2021.628342
Abstract: Due to the influence of COVID-19, people pay more attention to the balance between human and nature and pursue more healthy, environmental and nutritional sustainable products (such as organic food). However, the mainstream consumption of…
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Keywords:
perceived values;
consumption;
sustainable consumption;
organic food ... See more keywords
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Published in 2023 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2023.1086326
Abstract: Recent studies have demonstrated that organizations often fail to execute organizational changes effectively due to a lack of their employees’ organizational change readiness (OCR). However, the absence of employees’ OCR is rooted in whether their…
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Keywords:
change readiness;
organizational change;
change;
values congruence ... See more keywords