Integrative perceived values influencing consumers' attitude and behavioral responses toward mobile location-based advertising: an empirical study in Vietnam
Sign Up to like & getrecommendations! Published in 2020 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-08-2019-0475
Abstract: PurposeThe purpose of this paper is to examine a proposed model of location-based advertising (LBA) effectiveness upon the influence of integrative perceived values on consumers' attitude and behavioral responses in the immaturity of LBA in… read more here.
Keywords: behavioral responses; perceived values; location based; based advertising ... See more keywords
The role of perceived values in explaining Vietnamese consumers’ attitude and intention to adopt mobile commerce
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DOI: 10.1108/apjml-11-2017-0301
Abstract: Purpose The purpose of this paper is to discuss and test the direct and indirect effects of utilitarian, hedonic and social values integrated into the theory of planned behaviour (TPB) to achieve a deeper understanding… read more here.
Keywords: perceived values; adopt mobile; intention adopt; vietnamese consumers ... See more keywords
Investigating customer behavior toward branded food-delivery apps: moderating role of habit
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DOI: 10.1108/bfj-01-2025-0116
Abstract: This study examines how performance and effort expectancies affect perceived values of food delivery apps’ brands and, consequently, customer loyalty while investigating the moderating role of habit. A web survey was conducted to gather data… read more here.
Keywords: food; delivery apps; perceived values; food delivery ... See more keywords
Essential Expectations of Users of Web Configurators: An Empirical Survey
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DOI: 10.1145/3534519
Abstract: Web configurators are increasingly used to support mass customisation of all sorts of products and services. As these business-critical applications become more and more widespread, users with different profiles and expectations, as well as increasingly… read more here.
Keywords: survey; perceived values; expectations users; users web ... See more keywords
Similarity Effect and Purchase Behavior of Organic Food Under the Mediating Role of Perceived Values in the Context of COVID-19
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DOI: 10.3389/fpsyg.2021.628342
Abstract: Due to the influence of COVID-19, people pay more attention to the balance between human and nature and pursue more healthy, environmental and nutritional sustainable products (such as organic food). However, the mainstream consumption of… read more here.
Keywords: perceived values; consumption; sustainable consumption; organic food ... See more keywords
Unravelling the relationship between perceived values-congruence with organizational change readiness: A moderated mediation model
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DOI: 10.3389/fpsyg.2023.1086326
Abstract: Recent studies have demonstrated that organizations often fail to execute organizational changes effectively due to a lack of their employees’ organizational change readiness (OCR). However, the absence of employees’ OCR is rooted in whether their… read more here.
Keywords: change readiness; organizational change; change; values congruence ... See more keywords