The effects of perception of video image and online word of mouth on tourists’ travel intentions: Based on the behaviors of short video platform users
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DOI: 10.3389/fpsyg.2022.984240
Abstract: This research discusses the impact of the perception of video images and online word of mouth on tourists’ travel intentions. A survey of 390 users who watched travel videos on short-video platforms was conducted using… read more here.
Keywords: video; word mouth; perception video; online word ... See more keywords