Consumers’ Perception of In-Vitro Meat in New Zealand Using the Theory of Planned Behaviour Model
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DOI: 10.3390/su13137430
Abstract: The purpose of this study was to investigate the perception of in-vitro meat (IVM) among New Zealand consumers and to understand their purchase and consumption behaviour using the Theory of Planned Behaviour framework developed in… read more here.
Keywords: planned behaviour; perception vitro; theory planned; using theory ... See more keywords