Perceptions and effects of cross-national corporate reputation
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DOI: 10.1108/imr-08-2016-0154
Abstract: Purpose Few scholars have analysed the corporate reputation (CR) of multinational corporations (MNCs) internationally, but both CR perception and effect are likely to differ across nations. Most studies have compared a few countries, linked differences… read more here.
Keywords: perceptions effects; effects cross; corporate reputation; cultural dimensions ... See more keywords