From perceptions to propositions: Profiling customer value across retail contexts
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DOI: 10.1016/j.jretconser.2016.07.016
Abstract: The core claim made in the paper is that retailers wishing to identify and manage competitive customer value propositions succeed by measuring and modeling customer value perceptions with reference to specific contexts relevant for their… read more here.
Keywords: value; value propositions; perceptions propositions; contexts ... See more keywords