Religion and Perceptions of the Regulation of Controversial Advertising
Sign Up to like & getrecommendations! Published in 2018 at "Journal of International Consumer Marketing"
DOI: 10.1080/08961530.2017.1358681
Abstract: ABSTRACT The objectives of this study are (a) to examine the impact of religion on consumers' perceptions of controversial advertising, on their perceptions of the protective and restrictive social effects of controversial advertising regulations, and… read more here.
Keywords: controversial advertising; advertising; perceptions regulation; consumers perceptions ... See more keywords