Consumers’ Perceptions of Retail Business Ethics and Loyalty to the Retailer: The Moderating Role of Social Discount Practices
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DOI: 10.1007/s10551-015-2663-8
Abstract: This research investigates the influence that consumers’ perceptions of retail business ethics have on their responses (trust and loyalty) when retailers either create social discount spaces (integrated or collaborative) or do not. Using scenarios to… read more here.
Keywords: business ethics; discount; perceptions retail; consumers perceptions ... See more keywords