The roles of consumer entitlement, persuasion knowledge, and perceived product knowledge on perceptions of sales pressure
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DOI: 10.1080/10696679.2020.1870239
Abstract: ABSTRACT Consumer perceptions of sales pressure (POSP) often lead to negative outcomes for salespeople and the firm. The Information Age has provided unprecedented resources for consumers in their quest for knowledge and consumers have become… read more here.
Keywords: persuasion knowledge; knowledge; consumer; perceptions sales ... See more keywords