The Effect of Perfectionism on Consumers’ Intentions to Purchase Imperfect Products
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DOI: 10.3390/bs13030269
Abstract: Perfectionism is an important personality trait that affects people’s behavior, especially consumption behavior. In our study, we aimed to investigate whether perfectionists show different preferences in their consumption choices compared with non-perfectionists and to explore… read more here.
Keywords: perfectionism consumers; effect perfectionism; effect; imperfect products ... See more keywords