Developing a high-performance clustering framework for global market segmentation and strategic profiling
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DOI: 10.1080/0965254x.2019.1628099
Abstract: ABSTRACT The purpose of market segmentation is to develop marketing programs customized to each segment. The purpose of this paper is to develop a high-performance clustering framework for market segmentation and profiling. The context of… read more here.
Keywords: market; performance clustering; performance; framework ... See more keywords