Articles with "performance map" as a keyword



Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial

Sign Up to like & get
recommendations!
Published in 2024 at "Journal of Marketing Analytics"

DOI: 10.1057/s41270-024-00325-y

Abstract: Recent research on partial least squares structural equation modeling (PLS–SEM) extended the classic importance–performance map analysis (IPMA) by taking the results of a necessary condition analysis (NCA) into consideration. By also highlighting necessary conditions, the… read more here.

Keywords: analysis; performance map; importance performance; map analysis ... See more keywords