How Deviations from Performance Norms Impact Charitable Donations
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DOI: 10.1509/jmr.15.0509
Abstract: Although the actions of others can influence a consumer's behavior, these actions are often at odds with performance norms. For example, charities can experience relatively low rates of support (resulting in a negative deviation from… read more here.
Keywords: charitable donations; impact charitable; norms impact; performance norms ... See more keywords