Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach
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DOI: 10.1108/ijoem-03-2021-0433
Abstract: PurposeThe best possible way for brick-and-mortar retailers to maximise engagement with personalised shoppers is capitalising on intelligent insights. The retailer operates differently with diversified items and services, but influencing retail atmospheric on personalised shoppers, the… read more here.
Keywords: retail atmospherics; store performance; shopper behaviour; performance personalised ... See more keywords