The financial performance of the most valuable brands: A global empirical investigation
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DOI: 10.1016/j.heliyon.2019.e01433
Abstract: We investigate the financial performance of the most valuable brands as provided by the publicly available Interbrand list on an annual basis. By applying standard multi-factor performance evaluation models, and the new five-factor model of… read more here.
Keywords: valuable brands; brands global; performance valuable; financial performance ... See more keywords