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Published in 2017 at "European Journal of Marketing"
DOI: 10.1108/ejm-04-2016-0199
Abstract: Purpose This paper aims to explore how marketplace-enabled performances help reconstitute masculinity in the context of transnational mobility. Design/methodology/approach Grounded in consumer acculturation theory, this paper draws on theories of gender performance to inform a…
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Keywords:
migrant men;
mobile masculinities;
paper;
performances remasculation ... See more keywords