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Published in 2021 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2020.102335
Abstract: Abstract This study addresses how behavioral changes following a new channel's adoption persist over time, and how their patterns vary among customers. We verify the roles of individual behavioral traits reflecting self-selection, marketing exposure, and…
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Keywords:
changes multichannel;
influencing factors;
behavioral changes;
multichannel customers ... See more keywords