Being a tough person in a tight world: Cultural tightness leads to a desire for muscularity
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DOI: 10.1016/j.jesp.2021.104183
Abstract: Abstract Compared to loose cultures, tight cultures are characterized by stronger norm adherence and sanctioning of norm deviant behavior. In the current research, we proposed that culture tightness (vs. looseness) triggers a desire for physical… read more here.
Keywords: cultural tightness; muscularity; tough person; person tight ... See more keywords