LAUSR

Personal aspirations and brand engagement in self-concept

Sign Up to like & get
recommendations!
0 Published in 2017 at "Personality and Individual Differences"

DOI: 10.1016/j.paid.2016.10.018

Abstract: Abstract In studies on self–brand relations very little attention is devoted to the analysis of drivers which determine such relations. The article presents a study testing the way in which intrinsic and extrinsic personal aspirations… read more here.

Keywords: engagement self; brand; personal aspirations; self concept ... See more keywords