I’m Nervous about Sharing This Secret with You: Youtube Influencers Generate Strong Parasocial Interactions by Discussing Personal Issues
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DOI: 10.2478/jdis-2022-0011
Abstract: Abstract Purpose Performers may generate loyalty partly through eliciting illusory personal connections with their audience, parasocial relationships (PSRs), and individual illusory exchanges, parasocial interactions (PSIs). On social media, semi-PSIs are real but imbalanced exchanges with… read more here.
Keywords: psi potential; personal issues; discussing personal; strong psi ... See more keywords