PERSONAL SA LES IN THE INTEGRATED COMMUNICATIONS SYSTEM: TRADITIONS AND MODERNITY
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DOI: 10.29030/2309-2076-2020-13-1-22-33
Abstract: Personal sales are seen in the context of the integrated communications of which they are a part. The author reveals the essence and features of personal sales in comparison with other elements of communication, such… read more here.
Keywords: system; communication; personal sales; personal les ... See more keywords