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Published in 2019 at "Journal of Vacation Marketing"
DOI: 10.1177/1356766718760089
Abstract: The current exploratory study conceptualizes botanic park personality and explores its effects on visitor attitude and behavioural intentions. To achieve this, a renowned botanic park in Western Australia was selected. Pen-and-paper and online surveys were…
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Keywords:
park personality;
botanic park;
effects visitor;
personality ... See more keywords