Consumer personality and lifestyles at the box office and beyond: How demographics, lifestyles and personalities predict movie consumption
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DOI: 10.1016/j.jretconser.2020.102083
Abstract: Abstract While movie studios have leveraged data traditionally through demographics, there may be missed opportunities in securing further granular insights through personality and lifestyle scales. Due to the amount of hyper-competition among movies but also… read more here.
Keywords: consumer personality; consumer; personality lifestyles; consumption ... See more keywords