Which Privacy Policy Works, Privacy Assurance or Personalization Declaration? An Investigation of Privacy Policies and Privacy Concerns
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DOI: 10.1007/s10551-020-04626-x
Abstract: This study focuses on two specific privacy policies, namely privacy assurance and personalization declaration. Specifically, we investigate how these distinct privacy policies affect customers’ privacy concerns and subsequent purchase responses. We have developed a conceptual… read more here.
Keywords: purchase; privacy concerns; privacy assurance; personalization declaration ... See more keywords