When Disclosures Backfire: Aversive Source Effects for Personalization Disclosures on Less Trusted Platforms
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DOI: 10.1177/10949968221080499
Abstract: Recent studies indicate that transparency about data collection practices for personalized advertising in the form of disclosures increases advertising effectiveness. This work, however, demonstrates that for advertising platforms with an untrustworthy reputation, personalization disclosures may… read more here.
Keywords: personalization; effect; source; disclosure ... See more keywords