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Personalized ads on Facebook: An effective marketing tool for online marketers

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0 Published in 2017 at "Journal of Retailing and Consumer Services"

DOI: 10.1016/j.jretconser.2017.06.010

Abstract: Abstract A growing number of researchers have examined the effects of personalized advertising in traditional media, however, little has been known about personalized advertising on Facebook. The primary objectives of this research are threefold: (1)… read more here.

Keywords: tool online; effective marketing; ads facebook; facebook effective ... See more keywords