Personalized advertisements with integration of names and photographs: An eye-tracking experiment
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DOI: 10.1016/j.jbusres.2019.08.017
Abstract: This article examines the influence of a job recruitment advertisement personalized with a recipient's name and photograph on the visual attention to the advertisement, the attitudes toward the advertisement and, ultimately, job-pursuit intentions. Perceived ad… read more here.
Keywords: eye tracking; advertisement; personalized advertisements; visual attention ... See more keywords