The product is me: Hyper-personalized consumer goods as unconventional luxury
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DOI: 10.1016/j.jbusres.2019.05.017
Abstract: Abstract This study explores hyper-personalized wellness products (e.g., facial serum, custom-prepared meals, vitamins) as unconventional luxury products. Hyper-personalized consumer goods are those in which a consumer's genetic composition, or DNA, is used in the manufacturing… read more here.
Keywords: personalized consumer; consumer; consumer goods; hyper personalized ... See more keywords