The Effect of Personalized Content in Media Entertainment on Engagement with the Domain
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DOI: 10.1093/jcr/ucaf018
Abstract: From Netflix to Spotify to TikTok, consumers’ entertainment experiences increasingly revolve around personalized content. Does consuming personalized content in a specific entertainment domain influence the likelihood of consumers discussing that domain overall, beyond the specific… read more here.
Keywords: entertainment; personalized content; discussion intent; domain ... See more keywords
Personalized Content Sharing via Mobile Crowdsensing
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DOI: 10.1109/jiot.2021.3113869
Abstract: Personalized content sharing will inevitably become one of the core applications of mobile Internet of Things. However, the existing strategies for content sharing are far from effective content personalization, since they either fail to protect… read more here.
Keywords: network; content sharing; sharing via; personalized content ... See more keywords