Personalized vs non-personalized recommendations: how recommender systems, recommendation sources and recommendation platforms affect trial of YouTube videos among digital natives in Saudi Arabia
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DOI: 10.1108/jima-12-2020-0384
Abstract: Purpose This study aims to examine the difference between personalized and non-personalized recommendations in influencing YouTube users’ video choices. In addition, whether men and women have a significant difference in using recommendations was compared and… read more here.
Keywords: recommendation; recommendation sources; personalized recommendations; personalized non ... See more keywords