Scale development of apparel customization brand value: From the perspectives of practitioners and consumers
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DOI: 10.3389/fpsyg.2022.933224
Abstract: China apparel customization brands (CACBs) have been recently growing in massive quantities despite being in their infancy stages of brand value building. Although scholars have proven brand value’s importance in sustainable brand growth, studies on… read more here.
Keywords: brand; perspectives practitioners; apparel customization; brand value ... See more keywords