Persuaded self-tracking with wearable technology: carrot or stick?
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DOI: 10.1108/jsm-03-2018-0091
Abstract: Purpose Commercial entities (e.g. health and life insurance, airlines and supermarkets) in different countries have recently begun to introduce wearable technology as part of the consumer journey and as a means of enhancing the business… read more here.
Keywords: persuaded self; value; self tracking; wearable technology ... See more keywords